MAP policy

MAP POLICY

MINIMUM ADVERTISED PRICE (MAP) POLICY

JPC Equestrian has determined that the violation of advertising practices undermines the trade reputation, brand, and image within the target consumer population. This discourages JPC Equestrian resellers from investing in the JPC Equestrian product line and providing the best possible service and support to consumers.

Accordingly, JPC Equestrian has adopted this unilateral Minimum Advertised Price Policy, which applies to all advertisements of all JPC Equestrian products, including, without limitation by the JPC Equestrian resellers.

ESTABLISHMENT OF MAP

JPC Equestrian is solely responsible for establishing the minimum advertised price (“MAP”). While resellers remain free to advertise and sell Products at any price, they deem appropriate, it is a violation of this Policy for a reseller to advertise any JPC product at a price lower than MAP.

 

VIOLATIONS

1. For a reseller’s first violation of the Policy, it will be viewed as a violation and reseller will have 48 hours to restore MAP pricing before JPC Equestrian will place the account on shipping hold for THIRTY (30) days.
2. For a reseller’s second violation (including failure to remedy a first violation within 48 hours) of the Policy, JPC Equestrian will place the account on shipping hold for SIXTY (60) days.
3. For a reseller’s third violation of the Policy, JPC Equestrian will place the account on shipping hold for NINETY (90) days.
4. For a reseller’s fourth violation of the Policy during a 12-month period, JPC Equestrian will TERMINATE the account.

 

 

 

MAP HOLIDAYS

The following dates will be designated as Special Discount Holidays and authorized dealers may run a sale on all JPC Products.   Emails will be sent prior to the holiday regarding specified products, dates and discounts. 

1. Valentine’s Day
2. Memorial Day
3. Independence Day
4. Labor Day
5. Mother’s Day
6. Father’s Day
7. Black Friday
8. Cyber Monday

PLEASE NOTE:

Beginning February 1st, 2024, only retailers who meet our criteria and are authorized by JPC Equestrian will be able to sell JPC Equestrian branded products on Amazon.com.

If you are a retailer and wish to sell JPC Equestrianproducts on Amazon.com, you can apply for authorization by sending an email to b2bservice@jpcequestrian.com.  However, please note that only a limited number of retailers will be authorized.