MAP Reinstatement Notice

*MAP Reinstatement will commence June 1st, 2019*

       After our first quarter trial of no MAP, JPC has concluded that we will return to a 3-tier pricing on our flagship brands:  TuffRider Helmets and Liners, Equine Couture, George Morris, Henri de Rivel and Halo.

       Registered dealers will find the Wholesale, Manufacturers Suggested Retail Price (MSRP) and MAP pricing in our DEALER RESOURCES found on our website In the case of discontinued items, there is no MAP and our dealers are free to advertise savings for their customers. In no instance may an active item be advertised below the MAP, unless a MAP holiday is announced.  MAP holiday announcements will be for specific products, dates and discounts.

       The following days will be designated Special Discount Holidays and authorized dealers may run a sale on specified JPC Products:
1. Memorial Day
2. Labor Day
3. Independence Day
4. Mother’s Day
5. Father’s Day
6. Valentine’s Day
7. Other special occasions TBD (check site for updates) *

The following compliance will be enforced:

  1. The sale and discount must end at the conclusion of the sale period
  2. Should the violation not be corrected within the specified timeframe, a 30-day sales suspension will be enforced.
  3. JPC reserves the right to cease doing business with any dealer who repetitively violates our Price and Discount Policy
  4. Coupon Sales are not considered MAP violations.

*Except for "Black Friday" sales, all other Special Discount Holidays will have a 7-day maximum. 

Please expect an official email notice on Monday, May 20th
with an attached updated price sheet. 

MAP Reinstatement will commence June 1st, 2019

Please do not hesitate to contact us with any questions you may have:
email us at
or call at 1-866-273-3243